Engagement, new follower growth, and gleefully unfettered destruction of expensive electronics were the key factors that drove the Survivor Real Proof Challenge. Organic and boosted outreach on social channels encouraged followers to suggest ways to challenge the durability of a Survivor case. Hundreds of submissions, thousands of video views, and significant sales increases made this one of the company's most successful social campaigns.
Concept & Copy: Web Webster
Video/Direction: Paul Szopa