:30 TV/online spot acted as the tentpole for revamped packaging, digital advertising, social campaign and sales support materials. Drove retail sell-in, increased sales across all brand lines despite very limited broadcast buy. NOTE: If the look is familiar, it may be because Levi's ran a strikingly similar ad in 2017 ... three years after "Pool Party" debuted.
• Concept & Copy: Web Webster
• Creative Director: Clay James
• Director: Steven Lippman
• Production: Snakes & Arrows