The world may be more digital than ever. But making a sales call with a physical thing in hand makes a huge impression. And it's not enough to build creative just for the consumer. Great creative should be an asset your sales group can use, too.
Here, a sales/retail launch kit with product samples, sales literature, and accompanying in-store video gave a distributed sales force everything it needed to sell the new product to prospective retailers and distributors, and achieve retail placement.
The kit even included a 7-foot-tall poster that rolled out of the box, illustrating key selling points for the product, and reinforcing the product's 7-foot-drop protection promise.
• Concept & Copy: Dan Brown & Web Webster
• Design: Dan Brown
• Video Production: Paul Szopa