The world may be more digital than ever.  But making a sales call with a physical thing in hand makes a huge impression. And it's not enough to build creative just for the consumer. Great creative should be an asset your sales group can use, too. 
Here, a sales/retail launch kit with product samples, sales literature, and accompanying in-store video gave a distributed sales force everything it needed to sell the new product to prospective retailers and distributors, and achieve retail placement.  
The kit even included a 7-foot-tall poster that rolled out of the box, illustrating key selling points for the product, and reinforcing the product's 7-foot-drop protection promise.
• Concept & Copy: Dan Brown & Web Webster
 • Design: Dan Brown
• Video Production: Paul Szopa
Compact, self-closing kit with soft-touch magnetic closure keeps all sales materials organized.
Compact, self-closing kit with soft-touch magnetic closure keeps all sales materials organized.
Opening the windowed lid reveals product samples.
Opening the windowed lid reveals product samples.
7-foot-long poster pulls from the box to demonstrate the height from which a phone could be dropped and survive in the case.
7-foot-long poster pulls from the box to demonstrate the height from which a phone could be dropped and survive in the case.
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