In 75 words or fewer...
Experienced copywriter, creative leader and strategist for agency & in-house settings. 
• Content, branding, product naming, and content/sales strategy that elevates brands, engages consumers, and drives sales. 
• Deep experience in concepting and creation of digital, video and print advertising; video; social media; packaging, and collateral.
• Creative team leadership/mentoring; strong pitching, brainstorming, facilitation skills.
• Key sectors include consumer brands, technology, industrial/B2B, travel, financial services, healthcare, education, and non-profits.
Summary
Experienced senior copywriter, strategist, creative lead  • Strategy-guided, voice-obsessed B-2-B, B-2-C copywriting, branding, product naming, content writing & strategy, and sales support. • Deep experience in concepting and creation of digital, print, and broadcast advertising, video, social media, packaging, and collateral that drives sales, engages consumers, and closes deals. • Creative team leadership/mentorship. • Strong pitching, brainstorming, facilitation skills. •  Key sectors include consumer brands, technology, industrial, travel, financial services, healthcare, education, and non-profits.
Experience
Copywriter / Strategist - Web Webster Worldwide - October 2017  - Present
Copywriting, message development, web and social content, video, content strategy, product naming. Sectors include tech, healthcare, education, non-profit, hospitality, travel/tourism, B2B.   

Interim Editor - Technology Advice - October 2018  - January 2019
Interim assignment, editing and writing of lead-generation content for leading business software consulting company; quarterly traffic grew by 112%, goal completion by 32%.  Assigned and managed a high-volume remote pool of 10 content writers; edited incoming submissions for strategic and factual accuracy, tone, and style.

Contributing Writer - Lifewire.com - July 2018  - Present
Contributing writer/content creator for consumer tech's fastest-growing how-to/advice site, covering Google, streaming media, digital photography, and more. Write high-quality, high-engagement how-tos based on hands-on research and a drive show users how to get the most out of their tech.

Copy Chief/Creative Lead - Griffin Technology - November 2006  - October 2017
Led creation of branding, content strategy, concepting, voice/brand standards, and written content for 50+ new product launches and promotions annually for global consumer electronics accessories manufacturer.  Scoped, concepted and fully developed company branding, product line positioning and messaging, product naming, ecomm and social content.
Managed writing team in creation and deployment of all written content, improving Amazon sales by 30% YoY in 2017-2018, including online, broadcast and print advertising, brand and product content for online marketplaces, social media, email promotions, product launch campaigns, social media, video, trade show presence, brand activations, packaging, merchandising, customer support materials, eCommerce and marketplace support. Voiceover direction and talent.
Launched shared-services model, developed workflows and content management processes that increased team efficiencies across two time zones and 60 personnel. Shared-services model coordinated efforts between Griffin and Irvine, CA-based parent company to improve SEO and digital strategy, increase work quality and consistency while decreasing time to market.
Developed web content team approach to social media that grew followers by 10-15% over six months through better social engagement and re-energized online properties.

Screenwriter/Script Supervisor - The Agents of Fortune - June 2016 - Present
Concept and write sketches for stage, screen and podcast. Concept, script, storyboard video. Supervise film shoots, maintaining visual/story continuity throughout production.
 
Account Service - Multiple Agencies
Client service, account and project management, public and media relations outreach, communications planning, and writing for clients in multiple sectors including healthcare, association/government/non-profit, travel & tourism, transportation, B2B, foodservice, consumer goods
Selected brands and clients: Aladdin Industries, Captain D’s, CaviTech, Comdata, Fiesta Texas Themepark, Gaylord Opryland Hotel, Goody’s Powders, Hot Springs (AR) Travel & Tourism, Insituform, Lava Soap, Martha White Foods, McDonald’s, Metro Nashville General Hospital, Music City Bowl, Nashville Arts Commission, Nashville Convention & Visitors Bureau, NATIONAL 76 Auto/Truckstops, O’Charley’s, Tennessee Hotel & Lodging Association, Tennessee Performing Arts Center, Tennessee Restaurant Association, Tennessee Tourism, Thomas & Betts, XO Communications.
Agencies: Dye, Van Mol & Lawrence, MERCATUS Communications, The Buntin Group, Ericson Marketing Communications, Thompson & Company, Walker and Associates.
Certifications, Awards & Publications
Google - Adwords Certified (AdWords Fundamentals, Video); Analytics Certification in progress
Nashville, City of Note - Towery Publications, contributing writer
Memphis Magazine, contributing writer
Addy - PR Campaign - MADD Tie One On Campaign for NATIONAL 76 Auto/Truckstops - Nashville Advertising Federation
VOX - Best Hard News Story - Insituform Technologies -  Public Relations Society of America, Memphis chapter
Rhodes College - B.A., English  • Eagle Scout, Boy Scouts of America
Service
Current: Williamson County Election Commission, Center for Nonprofit Management. Past: Comprehensive Care Center, Pencil Foundation, Franklin Citizens Government Academy, Franklin Tomorrow, Boy Scouts  of America Middle Tennessee Council.
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